Novogames Uganda made a significant impact at the 9th Annual Sports Betting East Africa+ Summit (SBEA+) held from July 1-3, 2024, at the Kabira Country Club in Kampala, Uganda. As a proud sponsor of this prestigious event, Novogames showcased its commitment to enhancing the gaming industry in East Africa.
Event Overview
SBEA+ 2024 brought together key stakeholders from the African gaming industry, including operators, regulators, manufacturers, and payment and software providers. The event provided a platform for sharing experiences, discussing market trends, and witnessing the latest innovations in gaming technology.
Novogames’ Role and Focus
Novogames took advantage of this opportunity to increase its brand visibility in the East African market. Although their primary involvement was through sponsorship, Novogames ensured its presence was felt by placing strategic banners throughout the venue.
The main product focus for Novogames was brand visualization, emphasizing their dedication to supporting the local gaming industry. By aligning with SBEA+, Novogames aimed to update its knowledge of market trends, particularly in regulations and operations, which are crucial for its business strategy.
Networking and Interactions
During the summit, Novogames interacted with operators and notable companies, including iGaming, a leading marketing company in Africa’s gaming sector. These interactions were pivotal in understanding the latest market trends and regulatory updates.
Key Learnings and Future Plans
Novogames gathered valuable insights into the gaming industry’s evolving regulatory landscape and operational practices. The knowledge gained will help the company adapt to new trends and technologies, ensuring it remains at the market’s forefront.
Moving forward, Novogames plans to continue participating in such events to stay updated on the latest developments and incorporate new technologies into their operations. This proactive approach will help Novogames maintain its competitive edge and contribute to the growth of the gaming industry in Uganda and beyond.
The SBEA+ 2024 was not just an event but a milestone for Novogames Uganda, marking their commitment to innovation and excellence in the gaming industry.